Swadeshi Blessings Shark Tank
In this episode of Shark Tank India Swadeshi Blessings, an artisanal kitchenware and home decor brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till end.
| Company name | Swadeshi Blessings |
| Founders | Dattatera Vyas, Sunita Vyas and Madhavi Paliwal |
| Ask | ₹ 50 lakhs for 5% equity |
Swadeshi Blessings Founder
Dattatera Vyas, Sunita Vyas and Madhavi Paliwal are the co-founders of the company.
They are from Kankroli, Udaipur.
Madhavi has completed her MBA from Amity and she looks after Business development and sourcing.
Sunita is a home-maker.
Dattatera is an electrical engineer and looks after business operations and marketing.
About the company Swadeshi Blessings
‘Desh ka mitti’ is a blessing for us. The soil helps us to produce different fruits, vegetables etc. which is really great for human life. Soil also prevents us from fatal diseases. That’s why our ancestors used to eat with clay kitchenware and with the modern days it has been replaced by aluminum utensils. In order to bring back those good old days Swadesh Blessings was found. Swadeshi Blessings is an artisanal kitchenware and home decor brand which makes clay kitchenware as well as marble and wood. They have delivered around 20000+ products across India and 25 different countries. They have reduced the fragile issue by applying a layer of mud at the bottom. Their monthly breakage is around only 3%. They haven’t used any glazing substance as this is harmful for our health. They lack in marketing and need funds to fulfill this gap in their business. The company was started in the year 2020. Their highest selling product is the Frying Pan. The avg. cost of their product is 900 rupees in India and for export it is around 7700 rupees. In the international market they are listed in Etsy business listings. They are available in the UK, US, Canada, Switzerland etc. They have been registered on Walmart. They have a team of 20 potters.
Ask by the Owners Swadeshi Blessings
Pitchers asked 50 lakhs rupees for 5% equity in the company.
Swadeshi Blessings Sales And Revenue
In FY 20-21 the sales were 30 lakhs rupees. In FY 21-22 the sales were 1.8 cr. rupees and in FY 22-23 the net sales till date is 1.2 cr. rupees with a projected sales of 3.6 cr. rupees. 40% accounts for COGS, Shipping accounts for 18%, Packaging accounts for 5%, Channel Margin is 12%, Marketing is 10% and EBITDA is around 15%. Gross margin is around 60%. Last month the sales were 28 lakhs and net profit was 15%. They earn 65% by exports and 35% by selling in India.
Offers and counter offers
Vineeta and Namita counter offer 25 lakhs for 5% equity and 25 lakhs rupees debt at 12% interest.
Pitchers counter offer 25 lakhs for 4% equity and 25 lakhs debt at 12% interest rate.
Swadeshi Blessings Final deal
The deal was finalized with Vineeta and Namita with 25 lakhs for 5% equity and 25 lakhs debt at 12% interest.