In this episode of Shark Tank India Leafy Affair, a floral jewelry brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till end.
| Company name | Leafy Affair |
| Founders | Supriya Donthi |
| Ask | ₹ 50 lakhs for 2.5% equity |
Leafy Affair Founder
Supriya Donthi is from Bengaluru. She has completed her B.Sc and M.Sc degree in Biotechnology. She completed her MBA degree from Symbiosis in distance education.
About the Company Leafy Affair
Don’t you want to cherish the childhood memories like stealing flowers from the garden, blowing the dandelion seeds, and laying on ground and gazing at the sky?
Leafy Affair is here to cherish your childhood memories.
Leafy Affair is the first floral jewelry brand in India which preserve the real flowers, leaves and seeds to make jewellery out of it. It can be also called as Botanical jewellery which is standing out among 16000 crore of fashion jewellery market. They have 100+ products in their SKU. The vision is to make one of the leading jewelry brands in India. The average price of a necklace is 1500 rupees and earrings is 1049 rupees. The paper weight in stationary items cost 3500 rupees. This is a D2C brand and they are available on their own website only.
Ask by the Owners Leafy Affair
Pitchers asked 50 lakhs rupees for 2.5% equity in the company.
Leafy Affair Sales And Revenue
In FY 21-22 the sales were 1.1 crore rupees. Last month the sales were 21 lakhs rupees. The projected revenue is 3 cr. for FY 22-23. 90% of their sales is from jewellery and 10% is from stationery items. The gross margin is 80% and net profit is 35%. The average cost of jewelry is 1000 rupees. The retention rate is 12%. They sell around 2000 pieces of jewellery per month. In the next 5 years they will make it a 100 cr. business.
Offers and Counter Offers
All the sharks were out from the deal because of scalability issues, competitive issues etc.
Leafy Affair Final deal
No deal was finalized with any sharks