Shark Tank Blue Tea
In this episode of Shark Tank India Blue Tea, an all-new herbal tea brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
| Company name | Blue Tea |
| Founders | Nitesh Singh and Sunil Chandra Saha |
| Ask | ₹ 75 lakhs for 1% equity |
Blue Tea Founder
Nitesh Singh, COO, an MBA graduate in rural management, and Sunil Chandra Saha, CEO, an MBA graduate in marketing from Pune.
Sunil Chandra Saha is from Kolkata and Nitesh is from Ahmedabad. They started in the year 2018.
Six years back they saw pink tea in a magazine and by researching they came to know that pink tea is a conventional drink in Malaysia and Thailand.
About the company Blue Tea
If you want to burn fat; take green tea, if you want to relieve stress, take green tea, if you want your glow skin, take green tea. In all cases, it is recommended to take green tea. Green Tea is bitter in taste too. So using the ancient formula of shankhpushpi flower they invented Blue Tea. Blue Tea is a herbal tea brand that makes tea from flower formula and this is the first blue color ayurvedic tea to be introduced in the world. USP of the products are:
- No bitterness
- Full of antioxidants
- Soothing
- Caffeine free
They have sold their products all over India and around 12 worldwide countries online. Their vision is to make the number one blue tea brand in the world. They have 50 flavors in India, 35 flavors in the US. Their products have 4.3 star ratings and 8500 reviews. The percentage of sales is 60% in the US which is the most selling country in the world. Price of blue tea is 800 rupees per 100 gm whereas 200 rupees for green tea and 100 rupees for normal tea.
Ask by the Owner of Blue Tea
The owner made an ask of ₹75 lakhs for 1% equity of the company at the valuation of ₹ 75 crores.
Blue Tea Sales And Revenue
The monthly sales is 1.5 crore rupees. In the FY 19-20 the sales were 10 lakhs rupees, in the FY 20-21 the sales were 2 crore rupees, in the FY 21-22 the sales were 10 crore rupees, and the projected sales for the end of this financial year is 30 crore rupees. The net margin is 19%.
Offers and counter offers
Aman offers 15 lakhs for 5% equity and 60 lakhs debt at 12% interest.
Pitchers counter 50 lakhs for 2% equity and 25 lakhs debt at 12% interest.
Aman counter offers 50 lakhs for 3% equity and 25 lakhs debt at 12% interest.
Blue Tea Final deal
The deal was finalized with Aman at 50 lakhs for 3% equity and 25 lakhs debt at 12% interest.