Shark Tank Amrutam
In this episode of Shark Tank India Amrutam, an ayurvedic lifestyle brand presents the pitch. Will the founder get a deal from the sharks? To know about the deal read till the end.
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Company name |
Amrutam |
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Founders |
Agnim Gupta, Ashok Gupta and Stuti Gupta |
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Ask |
₹ 50 lakhs for 2% equity |
Amrutam Founder
Agnim Gupta, Ashok Gupta and Stuti Gupta. They are from Gwalior, Madhya Pradesh.
At the end of 2016 there was a financial crisis and Stuti decided not to opt for higher education abroad. She has a master’s degree in clinical psychology.
Both brother and sister sacrificed their higher education and supported the business.
About the company Amrutam
Family is the backbone of success and failure. No one will come to support you when you are in trouble but your family will always be there. This is the story of a company which was started in 2006 but till 2016 the company didn’t scale up. Founder’s son and daughter took the initiative to transform the business into a digital platform. Amrutam is an ayurvedic lifestyle brand which makes personal care and health care products. They have used ancient ayurvedic formulas which can be easily integrated by anybody. They both have consumable and applicable products. Their products are certified by PETA, the US FDA and the ministry of Ayush. Apart from this one can connect to doctors through them and around 1 lakh people have connected with Amrutam. The company has a presence in around 40 countries. They have 80000+ communities on Instagram. Their aim is to make this a global brand so that Amrutam can reach to everyone across the globe. The average selling price is 700 rupees. Maximum sales of their products are from India and the rest is from abroad. 70% of their products are sold from their own website and 30% is from other marketplaces.
Ask by the Owner Amrutam
Owners asked 50 lakhs rupees for 2% equity.
Amrutam Sales And Revenue
From 2017 to 2019 they worked under the name Amrutam pharmaceutical. After that, they introduced their brand as Amrutam. In the years 19-20, the sales were 70 lakhs rupees, in 20-21 the revenue was 2.6 crore rupees, in 21-22 the revenue was 3.1 crore and this financial year the projected revenue is 3.5 crore rupees. Their EBITDA is negative and they are not making a profit right now. Of 1 crore, 35% they use for marketing costs.
Shark Tank Neuphony
Offers and counter offers
No offers and counter offers were there because no sharks were interested in this deal.
Amrutam Final Deal
No deal was finalized.